The Fuel Company (TFC), a division of KAL Group, has rebranded to PEG Retail Operations (PEG), consolidating its fuel and convenience businesses under a single brand identity. The transition strengthens PEG’s market position, aligns its operations, and creates a more integrated supplier and partner collaboration platform.
PEG Managing Director, Xolisa Bangazi, said the rebrand enhances brand alignment while maintaining the company’s strategic direction.
“While our name changes, our core operations and commitment to our partners remain unchanged. This rebrand creates a more integrated and recognisable identity for PEG, enhancing our ability to work more cohesively with our suppliers and business partners.”
The name change is effective from 1 March 2025. PEG is the leading independent fuel and convenience service station operator in South Africa, with more than 75 service stations in its network. Almost 50% of these service stations operate alongside national highways. PEG has a unique multi-brand approach and operates service stations under all major oil company brands, including Engen, TotalEnergies, Shell, Astron Energy, BP and Sasol.
“Our entrepreneurial multi-brand and multi-supplier approach enables us to serve our customers with relevant and diverse convenience offerings,” said Bangazi.
Its network incorporates well-loved quick-service restaurant and convenience retail brands such as Mugg & Bean On The Move, Debonairs Pizza, Fishaways, Steers, Wimpy, KFC, Café Bonjour, Woolworths Food, Vida e Caffé, Crispy Chicken, PnP Express, Spar Express, and FreshStop.
“We will continue to invest in our multi-service offerings to boost operational efficiency and enhance the customer experience. This move aligns with shifting consumer demand for integrated service stations beyond fuel, strengthening PEG’s collaboration with suppliers and business partners.
“The rebrand is an opportunity to rethink how we deliver value—not just in the services we provide but in the partnerships we cultivate. PEG is committed to creating a business environment where our suppliers and business partners can grow alongside us, supported by better data insights, smarter logistics, and more responsive operations. This shift is about brand recognition and building a more agile, efficient, and equipped business to anticipate industry needs.”
KAL Group CEO, Sean Walsh, said that the rebrand aligns PEG with the group’s broader strategy whilst enabling it to grow its customer value proposition under one brand synonymous with customer service excellence and bespoke convenience and quick service restaurant offerings.
“PEG is a key part of KAL Group’s retail portfolio, and this brand alignment provides an opportunity to further leverage scale, operational efficiencies, and digital capabilities to drive long-term growth and value for its partners.”
The PEG leadership team will work closely with suppliers, franchisors and partners to ensure a seamless transition and identify new growth opportunities.
“Collaboration is key to our success, and this rebrand strengthens our ability to create value across the supply chain. We remain committed to strong partnerships and driving sustainable growth in the sector as evidenced by our acquisition of 5 new businesses which are in the process of regulatory approval,” concluded Bangazi.